Evaluation on Results of Advert
To begin, our advert idea was put together by merging both my ideas and Afsana's ideas of what we pictured our beauty ad would include. The advert followed the generic conventions of a typical cosmetics advert in more ways than one. One way it followed the generic conventions was through the structure of the advert, and the sequence of shots. Although the duration is only 30 seconds, the beginning included the name of the brand flashing in big bold writing, which drew the audience in right from the start and captured their interest, also it allowed for the audience to be introduced to the brand right from the beginning. The next few shots showing the participants / models posing in different positions with their lipsticks on, this was so that they could feel comfortable, and also not to delay the audience from seeing the lipstick colours. I think this structure fits the purpose of this particular type of advert because it is what you'd expect from a lipstick advert. Next ...