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Evaluation on Results of Advert

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To begin, our advert idea was put together by merging both my ideas and Afsana's ideas of what we pictured our beauty ad would include. The advert followed the generic conventions of a typical cosmetics advert in more ways than one. One way it followed the generic conventions was through the structure of the advert, and the sequence of shots. Although the duration is only 30 seconds, the beginning included the name of the brand flashing in big bold writing, which drew the audience in right from the start and captured their interest, also it allowed for the audience to be introduced to the brand right from the beginning. The next few shots showing the participants / models posing in different positions with their lipsticks on, this was so that they could feel comfortable, and also not to delay the audience from seeing the lipstick colours. I think this structure fits the purpose of this particular type of advert because it is what you'd expect from a lipstick advert. Next ...

Final Advert

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Closed + Open End Questionnaire's Research Outcome

1) What do you like about your current supplier ? A lot of the responses included the point that the quality of the makeup supplier very good 2) What is your favourite brand of makeup at the moment and why ? The most frequent brand was MAC  as there are lots of different shades for different skin tones 3) What do you like for in a good makeup brand ? There was various different answers that I got for this question for example a reasonable pricing for the products, a good finish for any product and that the quality should be good. 4) What is your favourite drugstore makeup ? The two most common brands that came up were Sleek and Rimmel London. 5) What type of product do you use the most ? I also got different responses for this question the products that the candidates used the most were , eyeliner, highlighter and concealer. 6) What do you expect from a makeup advert? The candidates like to see the before and after of the product and how it makes a diff...

Release Forms

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Secondary Content Research

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This Morning - ITV Having carried out some primary research in creating questionnaires and filming interviews, I will now look at some secondary research which will give me further detail into the beauty world and in particular the make-up industry. Here is a clip from the ITV show 'This Morning' showing a  debate between two females, about make-up and its importance. The two sides are very much separated in opinions and from watching the clip, I can see why there are two sides to an argument about make-up. This is because I would say I agree more with one of the ladies more than the other, not because the points she is making are correct but rather because, for me, their argument weighs more and I find it more understandable. The debate is about the use of make-up and how it may or may not be important. The first lady called 'Rebecca' who is a businesswomen says that make-up is important for women to wear because ''it's all about the image that you p...

Cast Interviews

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Call Sheets

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